Funded through the Creative Digital Initiative (CDI), the purpose of these sessions is to increase the digital awareness and skills of the creative sector, encouraging 'creative' digital approaches to business in a post-pandemic world where everything has changed.
Remotely delivered by experts from digital training consultancy NSDesign Ltd, the webinars will be fun, engaging, and collaborative – with audience participation, brainstorming and reflective thinking.
Participants are welcome to attend all 4 sessions or can sign up to the ones they feel are most relevant to their needs. A range of dates are available and more will be added subject to demand.
Each webinar will have up to 25 places available and places are limited to 1 participant per organisation.
Webinar 4 - Marketing Digital
Embracing digital to engage an audience, find your champions, and maximise the impact from social media.
Social media has been described as "word of mouth on steroids" - so how do you take advantage of free positive marketing across the social landscape, helping raise awareness, build trust, deliver better customer service, and stand out for all the right reasons.
This webinar will help you define a digital marketing strategy, knowing what platforms to focus on and why. How does your brand talk and tell stories? And how do you balance customer service and engagement, with social selling and driving revenue?
We'll cover all this and more, including:
- Understanding the social media landscape and the creative opportunities that exist
- Creative Content for a Covid Consumer
- Social Media and Customer Service - the new marketing?
This session will be delivered by social media trainer and coach, Gary Ennis from digital consultancy NSDesign.
This element of the Creative Digital Initiative is delivered on behalf of all creative businesses across Scotland by South of Scotland Enterprise